The 80/20 policy, proposed by Cameroonian comedian CY Old PANCHO, advocates for the consumption of 80% local music and 20% foreign music in Cameroon. The policy aims to promote the growth of the Cameroonian music industry by encouraging the consumption of homegrown talent. While the idea is well-intentioned, it faces several challenges in today’s rapidly changing music landscape. This blog post will explore why the 80/20 policy may not be the most effective approach to growing Cameroon’s music industry and suggest alternative strategies for success.
The Impact of Streaming Platforms on Music Consumption
One of the primary reasons the 80/20 policy may not work in Cameroon is the rise of streaming platforms. Services like Spotify, Apple Music, and Deezer have revolutionized the way people consume music, providing access to millions of songs from around the world at the touch of a button. These platforms have made it easier than ever for music lovers to discover and enjoy a diverse range of music, regardless of geographical boundaries.
In this context, enforcing an 80/20 policy in bars and other public spaces may not have the desired effect. People can easily access their preferred music through their personal devices, making it difficult to control what they listen to. Moreover, attempting to force a specific consumption ratio could potentially alienate music fans, driving them away from local establishments and further towards streaming platforms.
The Importance of Quality and Appeal
Another challenge facing the 80/20 policy is the need for Cameroonian music to be competitive in terms of quality and appeal. As the Nigerian music industry has demonstrated, it is possible to achieve global success without imposing restrictions on music consumption. Nigerian artists have managed to capture the attention of international audiences by producing music that is both high-quality and appealing to a wide range of listeners.
Instead of focusing on consumption ratios, Cameroon’s music industry should prioritize the development of its artists and the production of music that can compete on the global stage. This approach would not only help to grow the industry organically but also foster a sense of pride and loyalty among Cameroonian music fans.
Alternative Strategies for Growing Cameroon’s Music Industry
Rather than implementing the 80/20 policy, Cameroon’s music industry should consider alternative strategies to promote growth and success. Some possible approaches include:
1. Investing in artist development: Providing resources and support for local artists to hone their craft and produce high-quality music will help to elevate the industry as a whole.
2. Encouraging collaboration: Fostering collaborations between Cameroonian artists and international musicians can help to increase exposure and create new opportunities for growth.
3. Promoting music through digital marketing: Utilizing social media and other digital platforms to promote Cameroonian music can help to reach a wider audience and generate interest in the local music scene.
4. Supporting live music events: Organizing and promoting concerts, festivals, and other live music events can help to showcase local talent and create a vibrant music culture within Cameroon.
While the 80/20 policy may be a well-intentioned attempt to promote the growth of Cameroon’s music industry, it is unlikely to be effective in today’s globalized music landscape. Instead, focusing on the development of local talent, fostering collaboration, and leveraging digital platforms to promote Cameroonian music will likely yield better results. By embracing these strategies, Cameroon’s music industry can thrive and compete on the global stage.
